Review: Generation Q – Where beauty has no age limits

Illamasqua is one of those brands where every time I go to a new event I think they can’t do better than the last collection.

Once again they’ve proven me wrong, this collection is AMAZING!

What I love about this is it’s celebration of age. Some of the models were older women and they were not trying to hide their age, rather celebrating it and just that in it’s self blew me away.

“Generation Q – is generation YOU! It’s what they tell you not to do; it’s what you see your true self through. It’s what’s old and what’s new”

Mostly every brand I can think of always uses young teenage models, heavily airbrushes them and then likes to portray age as the most disgusting beauty crime you can commit. I think this is the first time I’ve seen a brand dare to challenge this disgusting taboo.

I was lucky enough to get a sneak peak of the collection (or rather a super sneak peak as it isn’t coming out till September).

“Generation Q is a clear message to everybody, everywhere that beauty is not old, black, white, male or female, but anything, everything and everyone”

At the moment I can only show you these rough shots of the collection but as soon as the collection is released I want to do a video review, the photos just don’t pick up all the gorgeous undertones these eye shadows have.

The empower palette is pretty much a collection of duo-chromes in mint pink and yellow and the lip gloss in Opulent (described as rainbow beige) really is a flecks of the rainbow in beige.

The eyeshadows are so creamy and pigmented! These are not eyeshadows that you will have to drag and layer on the skin so that it shows up.

This collection is perfect for people who love bold and subtle makeup, for the more daring the pallet in Empower is perfect, and for the more natural makeup inclined Compliment is the perfect pallet. Makeup for the old, young bold and subtle. Love it!

As for the blushes Gleam Cream is back! This time in a cream blush rather than a liquid form called Gleam: Aurora. Being an absolute sucker for coral blushes Sophie is a blush I think I may have to get my hands on…

Personally I cannot wait for the collection! I love the products, the idea behind it, everything.

What do you think about the idea behind this collection?


  1. says

    I love, when there is some idea behind the colours and formulas of collection, instead of only creating some new pallets and other things like that. I think it’s so important to show people that make up is for everyone – that’s the beauty of it!
    But, of course, I also love new cosmetics, so I’m really glad to see new review you’ll create :D And I’m looking forward to a new toutorial, so I hope it will come soon.

  2. says

    This sounds absolutely beautiful. I cannot wait till it is available as I finally found a somewhat local source to get it. I am glad they are using some more mature models not everyone is 12 forever.

  3. says

    This looks fantastic! I absolutely love the empower palette, it looks so rich! I’m really looking forward to your review on these.

  4. says

    Klare, what you write about this brand name is simple commercial propaganda. In my view your alliance with any company does nothing to improve your art and design abilities.

    I am disappointed you assist this – or any – company, by endorsing it on your blog.

    Cosmetics is just cosmetics after all…bits of puffery to ‘glam up’…

  5. says

    “Cosmetics is just cosmetics after all…bits of puffery to ‘glam up’…”

    And what’s wrong with that? Some of us rather enjoy the puffery as you call it. If you don’t like it, don’t use it. Klare, I appreciate your opinion and reviews, especially for a company that consistently has such amazingly well designed and edge pushing artistry in the adverts. They, and you, are both inspiring!!!!Thank you!!

  6. admin says

    @chris w My entire channel is based on art, design AND makeup.

    I accept the fact that my liking a brand or style isn’t going to please everyone, but if you are “disappointed” when I do a review of a makeup brand on a blog dedicated to makeup as well as art and design then I think you have missed that my all my work and videos are based around makeup.

    I can hardly call myself a “makeup enthusiast” if I’m not aware of what is current in the industry, this is current, I like it so I blog about it.

  7. says

    I just love those promo pics and I don´t think I´ve ever seen a beauty brand publish something like that. If they use older models they´d always “iron” their skin until it looks like that of a 15year old.

    Really awesome.

  8. says

    I love the fact that they are not making age seem like a crime!! Its not like we choose to get old we just continue growing. I can’t wait to see it come out!! Thanks for the sneak peek!! :)