Illamasqua is one of those brands where every time I go to a new event I think they can’t do better than the last collection.
Once again they’ve proven me wrong, this collection is AMAZING!
What I love about this is itÃ¢â‚¬â„¢s celebration of age. Some of the models were older women and they were not trying to hide their age, rather celebrating it and just that in itÃ¢â‚¬â„¢s self blew me away.
Ã¢â‚¬Å“Generation Q Ã¢â‚¬â€œ is generation YOU! ItÃ¢â‚¬â„¢s what they tell you not to do; itÃ¢â‚¬â„¢s what you see your true self through. ItÃ¢â‚¬â„¢s whatÃ¢â‚¬â„¢s old and whatÃ¢â‚¬â„¢s newÃ¢â‚¬Â
Mostly every brand I can think of always uses young teenage models, heavily airbrushes them and then likes to portray age as the most disgusting beauty crime you can commit. I think this is the first time I’ve seen a brand dare to challenge this disgusting taboo.
I was lucky enough to get a sneak peak of the collection (or rather a super sneak peak as it isn’t coming out till September).
“Generation Q is a clear message to everybody, everywhere that beauty is not old, black, white, male or female, but anything, everything and everyone”
At the moment I can only show you these rough shots of the collection but as soon as the collection is released I want to do a video review, the photos just don’t pick up all the gorgeous undertones these eye shadows have.
The empower palette is pretty much a collection of duo-chromes in mint pink and yellow and the lip gloss in Opulent (described as rainbow beige) really is a flecks of the rainbow in beige.
The eyeshadows are so creamy and pigmented! These are not eyeshadows that you will have to drag and layer on the skin so that it shows up.
This collection is perfect for people who love bold and subtle makeup, for the more daring the pallet in Empower is perfect, and for the more natural makeup inclined Compliment is the perfect pallet. Makeup for the old, young bold and subtle. Love it!
As for the blushes Gleam Cream is back! This time in a cream blush rather than a liquid form called Gleam: Aurora. Being an absolute sucker for coral blushes Sophie is a blush I think I may have to get my hands on…
Personally I cannot wait for the collection! I love the products, the idea behind it, everything.